First meet-up at innogy in Israel
We live in an age of increasingly smart and connected homes, cars, and millions of other connected devices. Most of us cheerfully stand by as our devices amass huge amounts of data about our lives and our environment. But what if we could harness insights from this data without compromising individual privacy?
That was the question asked by our innogy team in Israel to guests from the start-up community at an event last week, as part of our search for partners to co-create new business models. In this case, the focus was on how to monetise data insights collected from different IoT devices. This resulted in an interesting discussion about how the upcoming ‘General Data Protection Regulation’ (GDPR) law in Europe will make it even more challenging to monetise private data insights without the consent of the end customers.