Creating happier and healthier ‘smart’ buildings that more effectively meet the needs of their users is central to our Smart and Connected vision. Our pursuit of this vision has led us to some incredible innovators, and we’re proud to reveal our latest investment in Oriient, pioneers of high-performance indoor GPS. Joining us in the seed funding round of $4 million was F2 Capital.
With a mission to make the physical world searchable, Oriient provides enterprise-level businesses like malls, hospitals, universities and airports with the ability to allow their customers to navigate large areas and identify items with pin-point accuracy – all with just a mobile device. And what makes it most convenient, and the first of its kind, is that it requires no additional hardware, radio frequency, or even WiFi connection to empower consumers to find their way.
Oriient is already working with major European retailers as they scale to unlock the power of indoor navigation by enabling in-store shoppers to have an experience similar to online search. Rather than hunting for an item in a megastore for 20 minutes, shoppers will now be able to have an easier in-store experience, which the retailers also anticipate having a positive impact on the bottom-line of their business.
“It is with technologies like Oriient that retailers put customers front-of-mind and can provide shoppers and employees alike an easier, more convenient experience inside their store, and not only does Oriient recover money that has been left on the table through untraceable products, it also helps retailers and brands to upsell via their instant targeted promotion feature. That’s why they have been a perfect fit for our METRO Accelerator for Retail,” said Sylvia Dudek, from METRO.
And for innogy Innovation Hub, the potential goes even beyond what lies in store for retail: