Recognising that the world is entering the era of privacy, and the critical, almost make-or-break nature of this aspect in Europe, Placense took it upon themselves to not only comply with GDPR but be innovative trendsetters in this field to stand out from the crowd. That is why Placense developed proprietary mathematical algorithms to make sure any data they handle or share is totally private. Placense provides businesses relying on foot traffic real-time consumer location data and behavioral insights. Their cloud-based data analytics solution provides real-time metrics. The innogy Innovation Hub identified strengths in Placense’s ability to help businesses better understand their current and potential customers, as well as be synergetic to other innogy assets like smart light poles and determining locations of electric vehicle charging facilities.