The innogy Generator Programme

innogy Generator fosters innovative, digitally-focused business models for the future. The programme offers the partnership, coaching and infrastructure you need to transition from a start-up to a high-performance, high-growth business.

The programme phases


7 Weeks

In this phase, we’ll lay the cornerstone of our partnership, working together to get your business into the best possible position for future growth.

Typical activities

Assess product/market fit and potential
Develop plan for business model innovation
Identify joint scaling opportunities
Define partnership model


1 Day

Over the course of a day, you pitch your business and partnership model to the Innovation Hub leadership team and get a go or no-go decision

Your venture is assessed on

Exponential value creation and scalability
Digitally-focused business model
Fit to our focus areas
Compelling partnership model


6-12 months

We form a partnership and embark on a journey of sustained growth together.

Typical activities

Entering new markets
Continuous iterations of business model
Investment in the business
Senior expert mentoring and advisory

Who can apply?

You are an agile start-up working in the area of energy and beyond. Your business has been running for at least 6 months. Your digital business model is based on a market-ready technology. Building on that you have already developed a proposition or a product in the beta phase.

The application

In your application you give us first ideas about your start-up and what your business is about. Don't forget to refer to our focus areas!

Apply now